MISKO received the Silver Award at the Digital Media Awards 2016 organized by Boussias Communications. In particular, the prize was awarded to MISKO\u2019s entry in the \u201cBest Engagement Strategy\u201d category for its online campaign \u201cImpress the Chef\u201d. \u201cMISKO\u2019s success at the Digital Media Awards 2016 rewards in practice the brand\u2019s new strategy for entering a \u2018new era\u2019.<\/p>\n
Our award-winning action is part of a larger, equally popular campaign. Through the irritable but lovable Chef, MISKO urges its friends to be themselves. To experiment and to be creative. Because MISKO guarantees perfect culinary performance and delicious results,\u2019 stated Mr. Michalis Manthos, Marketing Manager of MISKO. MISKO\u2019s award-winning campaign, with the signature of Soho Square, used a comprehensive strategic approach consisting in designing and implementing an interactive campaign that included a contest.<\/p>\n
The action was based on the real-time humorous interaction of the quick-tempered yet lovable Chef with each user. The reaction of the public was remarkable, with 35,000 users participating in the contest and more than 500,000 being exposed to the action.<\/p>\n","protected":false},"excerpt":{"rendered":"
MISKO received the Silver Award at the Digital Media Awards 2016 organized by Boussias Communications. In particular, the prize was awarded to MISKO\u2019s entry in …<\/p>\n","protected":false},"author":1,"featured_media":1612,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false},"categories":[10,7],"tags":[],"acf":[],"yoast_head":"\n